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Pete Lucchesi

Creative Director

Pete Lucchesi serves as the Creative Director at 1Row. He is also the Managing and Creative Director at 4POINT4, a sportswear company dedicated to improving communities. He previously served as the Creative Director at Medora Ventures. Prior to his time with Medora, Pete worked as a Creative Brand Strategist at Area23 designing launch campaigns in the pharmaceutical industry and a Marketing Associate at Forbes Media where he helped launch the Forbes Wine Club and Forbes Summit Series. He is a passionate and experienced entrepreneur, having built two brands in the sports lifestyle space where his work has been featured on ESPN and Sports Illustrated. Pete earned his BA at Siena College where he was a member of the men’s ice hockey team.